Jan-Willem van Engelen Station Manager NPO Radio 2 & Radio 5
About NPO Radio
NPO Radio is an independent non-profit organisation which coordinates programming of all public radio and online channels. NPO Radio takes care of distribution and broadcasting of all content produced by individual public broadcast organisations.
Radio is all about connecting people and nowadays radio stations can do much more than just using the FM band to broadcast radio programmes. Internet radio is getting more and more popular and radio stations need to be visible on social media like Facebook, Twitter and other platforms.
Jan-Willem van Engelen: ‘Radio stations need to be active on social media. It’s just part of people’s lives. At NPO we experiment a lot with that. We have our own app. But sometimes we are so busy experimenting, with finding out what works, that we forget we have a million listeners listening to us right now. So what’s important to us is that we really know what works, and what doesn’t.’
NPO is the leading public broadcaster in The Netherlands. For Radio 2, telling stories on different platforms is becoming increasingly important. OmniPlayer enables DJ’s and journalists to reach their audiences on these platforms.
Jan-Willem van Engelen: ‘Multi-channel storytelling is a great option provided by OmniPlayer. It makes sure that with one click of a button, the content is uploaded to every social media platform. So the DJ can continue and focus on their show.’